$floatcFile = "/www/wwwroot/xin_floatAdc.txt"; 重生之最强大亨(黄老湿)_第1128章 唱片帝国-宝丽金(1 / 2)_重生之最强大亨最新章节免费阅读无弹窗_新笔趣阁

第1128章 唱片帝国-宝丽金(1 / 2)

霍建宁面色有些凝重,缓缓说道:“第一个问题,是成本问题,CD光盘和CD随身听的生产工艺要求十分地高,生产成本暂时还降不下去。”

“生产部做过详细地核算,如果定在年产量是十万台,每一台CD随身听的成本都要一百六十二美元,这个成本已经很接近天工SP-S1型随身听的批发价!”

“再考虑到公司的运营、后续技术的研发投入以及营销等一系列不确定的成本,出厂价要控制在五百七十五美元,统一官方零售价那就得在七百六十美元左右了。”

“这个价格太高了,是天工SP-S1型随身听的三倍有余。”

“如此高的价格会严重阻碍CD随身听市场的开发,销售前景也不明朗。”

“所以现在公司内部无法下定论,到底是现在推出去,还是再针对成本问题研发一段时间,等成本降下去了之后再进行商业化生产。”

说完,霍建宁目光直直地看着夏禹,等待着他的意见。

公司内部无法达成一致意见,实际上也代表着他还在犹豫,他这一个公司总裁要是拍了板,下面的人哪里敢反对?

一个产品推向市场并不是这么简单的,特别是这个产品还是用于第一次开拓市场,若是成功了还好说,若是失败了影响将十分地大。

即使成功了,也并不是高枕无忧,因为高昂的售价会限制客户群体数量,即使占据了先期优势,只要同类产品能够低价出售,能够迅速抢占市场。

霍建宁考虑的,便是要不要继续降低成本,然后尽可能地一次性抢占市场,占据绝对性的领导地位,如此一来即使面对后来竞争者,也能够淡定从容地应对竞争。

夏禹想了想,眼睛微眯,沉声说道:“我知道你的担心,不过既然产品已经研发出来了,那就不要浪费时间。”

“价格高也不要紧,低价有低价的营销模式,高价有高价的营销方法,关键看怎么营销,世界上不缺有钱人,其中总有一部分是随身听的狂热爱好者,那就先瞄准这批人来做文章。”

“只要我们的产品将这些人拿下来了,他们自然就会帮我们宣传,我们的市场地位就能先占下来。”

“在其他竞争者推出同款产品之前的空窗期,就是我们努力降低成本的时间,这一点就需要陆博士你们多辛苦一下了。”

“等到同行推出同类产品后,我们再发动第二次攻势,将成本降低后的产品推向市场继续抢占中低端市场。”

听到这,陆超面色坚毅地说道:“董事长,我一定会全力以赴!”

夏禹又看向若有所思地霍建宁,建议道:“建宁,在营销方面我提个点子,你让全球各地的经销商将随身听的狂热爱好者全部调查清楚,到时候产品发布时,除了媒体资源响应,还需要专门邀请这些有影响力的爱好者到场,他们是我们口碑的传播和发酵者。”

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