第2847章 有天大的好事(1 / 1)
上门女婿叶辰萧初然
叶公子
883 字
2023-10-08
此时此刻,普尔市区的志诚大厦。六十二岁的卢志诚,刚刚开完经销商大会。由于晚上还要在酒店举办招待经销商的晚宴,他虽然已经疲惫不堪,但也只能先在办公室休息片刻,等时间到了,再强撑着去宴会现场。今天的卢志诚,心情有些烦闷。最近这几年经销商在集团的面前已经越来越强势了,以前都是集团给经销商压力,要考核他们的业绩,逼着他们不断进货增加库存,甚至还经常以各种理由克扣他们的年底返点,以此来逼迫他们更加卖力以及更加听话。但是这几年随着电商的兴起,绝大多数的传统品牌在经销商面前已经失去了这种绝对的优势。尤其是酒类和茶叶类这种不透明的快消品行业,每天都会有新的品牌冒出来大肆吹嘘一番,将自己包装成茅台第二或者是茶中之霸。他们比传统企业更会包装,更会讲故事,而且还特别精明,善于营销,随便找贴牌厂家生产一款白酒,包装做得好一些,在网站上挂上一瓶五百块的链接,然后再线下用各种促销包装,最后五十一瓶还包邮,结果就是这样的白酒,其真正的成本甚至连五块钱都不用。酒的成本五块钱、宣传买流量的成本十块钱,再加两三块钱的物流成本,基本就是这款酒的所有成本。五十一瓶卖给消费者,最少还有三十块的利润空间。茶叶也是一样的道理。卢志诚卖普通的大众级普洱茶,也就一百块钱一饼,一饼差不多三百多克,但营销高手把同样质量的茶叶分成五克一小份,再给它定制一个故事,一小份就能卖到五十元;还有的同行虽然不善包装讲故事,但擅长打价格战,他们把那些懂茶的人当柴烧都嫌呛的垃圾茶叶包装起来,别人卖一百一饼,他卖一百三饼,三饼不够再加一饼、还不够就再加一饼,一共五大饼,再加三个小饼旅行装,然后还送个泡茶用的壶打包上车,一共卖一百。这种看似薄利多销的厚道销售方式,其实反而坑的更厉害,五大三小一共八饼茶叶,成本加起来用不了二十块,泡茶壶是从亦乌批量订购的,成本可能也就一块五,剩下的七十多块钱利润空间,分出二十多给带货的网红,自己还能赚一半。卢志诚知道同行的这些玩法,也知道他们用这种玩法赚走了更多的钱,同时也极大的抢走了自己的目标客户,但是卢志诚自己,却学不来对方这么下作的营销手段。这些竞争对手,并不是真正懂茶爱茶的人,他们只是把茶叶当成了暂时赚钱获利的赛道,当他们选中茶叶的时候,就会用这种方式来收割茶叶消费者,当他明天把目标瞄向保健品的时候,他们就会另起炉灶,另外包装一款保健产品,用同样的方式去洗一波保健品的客户。用卢志诚的话说,那些人,对茶叶缺乏敬畏之心。而他就不一样了。他爱茶爱了一辈子,也靠着茶叶,成为了当地比较出名,富甲一方的企业家,所以他对茶叶是有着炙热感情的。他觉得,赚钱的前提是要先把茶叶做好,只有这样挣到的钱才心安理得。也正是因为有了这份热爱和敬畏,他一直没能找到一个真正意义上一夜暴富的机会。而那些骗子就不一样了,一单赚50的茶叶,他们一天有可能就卖了几万单,一个晚上就轻轻松松赚到上百万的利润。有时候看到这些人赚得盆满钵满,卢志诚心里也会对茶叶这个行业失去信心,他觉得绝大多数的行业都会形成劣币驱逐良币的尴尬局面。如果自己不愿意沦为劣币的话,那就只能被劣币所驱逐。与其这样,还不如趁早套现离场。可是套现哪有想象的那么简单。就像一家包子铺,老板苦心经营一年,虽然也能挣个十几万,可老板要说把这包子铺以十倍pe,也就是以未来十年的利润作价卖出去、直接卖他个一百多万,那简直就是痴人说梦,连屁都吃不上。今天的经销商大会,卢志诚又受了不小的打击。那些代理商纷纷要求降低进货折扣,从原本的5折,直接压到4折,还说如果集团不答应,就减少甚至停止进货。不要小看这一折的区别,五十块钱的东西,被压到四十,那就等于被压去了20%。要是在往常,卢志诚早就在代理商面前发火了,可他还是强忍着怒火,跟经销商好言好语的承诺会慎重考虑他们的提议。坐在办公室里,卢志诚才敢一个人背地骂娘,骂这帮经销商过河拆桥。这时,卢志诚的儿子,卢友丰在门外敲了敲门:“爸,我能进来吗?”卢志诚揉着太阳穴,开口道:“进来吧。”
r>卢友丰推门进来,见爸爸脸色不好,赶紧小心的将门关上,随后才义愤填膺的开口道:”爸!这帮经销商也太他妈不是东西了,进货价要压到四折,那咱们岂不是要喝西北风去了?”卢志诚无奈的1秒记住:。手机版阅读网址:最近转码严重,让我们更有动力,更新更快,麻烦你动动小手退出阅读模式。谢谢
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